Sterling Optical Proves A Shining Example By Giving Back With Launch of Project Eyesight

(Melville, NY) March 26, 2013 – Sterling Optical has reached a milestone of 100 years in business. Originally a single store that was founded in the financial district of New York City in 1913, Sterling Optical is now one of the largest retail optical companies in the United States, and continues to expand. The company has over 125 locations in the Northeast, Midwest and Mid-Atlantic – whose growth has been accomplished through franchising and acquisitions. A pioneer in the optical industry, Sterling Optical was one of the first to focus on developing proprietary private label brands and forming partnerships with frame vendors worldwide – a winning combination that directly benefits their customers.

Now, Sterling Optical – one of the retail arms of Emerging Vision – continues to break new ground as it launches Project Eyesight, a 501(c)(3) nonprofit organization that provides free eye care domestically to those in low-income communities who might not otherwise have ready access to treatment. This initiative is especially meaningful to Sterling Optical’s Chief Executive Officer, Glenn Spina, who has traveled the world extensively, providing vision care in impoverished areas across the globe.

The 100th anniversary was an ideal time to give back as the company continues to expand.

"We are encouraged by the continued success and growth of Sterling Optical. On this, our 100th anniversary, we are positively thriving with our family of franchisees who provide an exceptional level of quality care to Sterling Optical customers,” said Spina. “We are pleased to announce that we are continuing to expand beyond the United States and opening additional units in the Caribbean; specifically Curacao, Aruba and St. Maarten. These retail locations will give us a wonderful opportunity to continue to expand worldwide."

"Across the United States, vision is a luxury that many take for granted. Our 100th anniversary is the perfect opportunity to give back and engage with our customers and the communities we serve in ways we’ve never had the ability to before,” Mr. Spina added. “We are pleased to announce that we have formed this non-profit organization – Project Eyesight – which will enable us to be charitable right here at home and fulfill our vision of providing free eye care for the needy communities that are currently in underserved neighborhoods throughout the United States."

Launching in the spring of 2013, Project Eyesight will provide many impoverished children and adults with the gift of improved vision through donated prescription eyeglasses, eye exams, education and other ancillary items. Outreach will occur both on the corporate and franchise level, based on the urgency of need in the local communities.